Marrakech continues to attract investors and buyers looking for a sunny, exotic and, above all, profitable place to live. Over the past few years, the Ochre city has seen a real boom in its real estate market, driven by soaring demand, an undiminished appeal to tourists and a favorable economic climate.
Marrakech's growing popularity continues unabated. As the cultural and tourist capital of Morocco, it appeals to Moroccans and foreigners alike. Since the health crisis, many European investors, notably from France, Belgium and Spain, have been looking to diversify their assets to sunnier, less taxed destinations.
As a result, property prices have risen by between 10% and 25%, depending on the area, in just one year. Upscale properties with swimming pools, gardens and views of the Atlas mountains are snapped up. Building land is also becoming increasingly scarce, adding to the pressure on the market.
What's striking about Marrakech is how quickly a property can increase in value. In certain sought-after districts such as the Palmeraie, Hivernage or the renovated medina, increases can reach up to 30% in two years. The effect is twofold: owners increase the value of their investment in the medium term, while benefiting from high rental yields in the short term.
Marrakech is also a major tourist destination. Every year, it welcomes several million international visitors who come to enjoy its souks, palaces, cuisine, golf courses and sunny climate almost all year round.
As a result, demand for short-term rentals is exploding, particularly on platforms such as Airbnb, Booking or via specialized local agencies. A well-located villa can generate a gross return of 8 to 12%, or even more, provided it's well furnished, well-managed and correctly positioned.
Owners who wish to entrust their property to a local concierge or opt for semi-automated management benefit from regular passive income, with minimal mental burden.
Compared to other sunny international destinations (such as Lisbon, Palma or Dubai), Marrakech remains highly competitive. It's still possible to buy a prestigious villa with swimming pool for the price of a two-room apartment in Paris, or a studio in Brussels.
But this window of opportunity could soon close again. Urban development, public investment in infrastructure (roads, tramways, airports) and the growing interest of investment funds are all contributing to the market's continued rise in value. Investing now means taking a position before prices reach a ceiling comparable to other mature markets.
Beyond the numbers, living in or visiting Marrakech regularly means choosing an art of living. With over 300 days of sunshine a year, landscapes between desert and mountains, renowned gastronomy and a warm welcome, the city offers an environment conducive to relaxation, telecommuting and personal fulfillment.
In terms of security, Marrakech is one of the safest cities in the Maghreb. The Moroccan government encourages foreign investment and has established an open business climate, with clear tax rules and double taxation agreements with several European countries.
Today, Marrakech is much more than a tourist destination: it's an international real estate investment hub, where profitability and quality of life go hand in hand. Whether to diversify assets, generate passive income or prepare for the future, investing in the red city is a strategic, visionary and sustainable choice.
At Secundo-Atlas, we rigorously select properties with high rental and value-added potential, in collaboration with reliable local partners.
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